Good Decisions Are Based On Accurate Information
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"She's not doing well now, but she has great potential". Sounds like a death knell to a career. The word "potential" puts the issue up on a shelf where it won't be touched in the near future. In a way, it is a face saving statement to cover the fact that things are moving at only half-speed right now. Potential is like a reserve that sits back there ready to be called on if it's needed. Once it is used, it isn't potential anymore.

For a person that is moving forward you won't hear the word "potential". Their engine is already running at full speed. For the best basketball player in the league, you will seldom hear: "He has great potential".

©  2002 John D. Toellner, All Rights Reserved